Tame the new media monster
Heresy Digital Marketing Workshops take the mystery out of new media, showing you firsthand how your expertise in traditional marketing and branding can play a pivotal role in the new digital age. Innovative, customized, participant driven exercises engage your mind and immerse you in the world of digital. You’ll see how the industry is changing and why it’s imperative to evolve or be left behind.
In less than a day, we’ll arm you with the insight and practical tools you need to immediately start delivering imaginative new media strategies and campaigns to your customers, clients and management teams. You’ll get a suite of best-in-class tools including process templates, rate card, organizational structure, job descriptions with titles and sample briefs – literally everything you need to hit the ground running.
Deepen your understanding of digital
Heresy Digital Marketing Workshops put you at the forefront of digital.
Your conductor is a working strategic and creative professional, not a theoretical lecturer, global Chief Creative Officer Josh Sklar, one of the earliest pioneers in new media marketing, with decades of success in developing and delivering leading edge, global, digital campaigns.
We’ll develop successful new media strategies through real-time campaign development, instructor critiques, open Q&A, plus an entertaining story animation to help guide the conversation.
Josh will use his direct experience to take you through digital campaign case studies from the world’s most prestigious brands to rapidly improve your understanding of new media strategies and online audience behaviors. Along the way, you’ll get an up close and personal look at how the most successful companies in the world are exploring digital, what’s worked and what hasn’t, and how audience expectations just aren’t what they used to be.